Even better, 81% have taken action after hearing a podcast ad - anything from looking up a product online, to connecting with a brand on social media, to talking about a product with someone. This focused listening experience has proven to be especially effective for advertisers: 54% of podcast fans say they’re more likely to consider buying from a brand they hear advertised on podcasts. Here in the US, over 90% of people report listening to most of a podcast, with 52% sticking around for the whole show. 3 Podcasts serve as a welcome respite for our eyes, but that doesn’t mean listeners are tuning in just to tune out. We’ve found that 56% of people around the world want an escape from visual stimulation. Sick of screens? Well, so is over half the population.
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And, in if you’re wondering about how to sponsor a podcast, we also offer sponsored segments that may run up to two or three minutes across many of our titles. When looking at best-in-class podcast ad examples, preroll and postroll ads are typically about 15 seconds, while midroll ads go as long as 60 seconds. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode. Podcast advertising allows you to speak directly to potential customers through an audio ad. What is podcast advertising?īefore you learn how to advertise on podcasts, it’s important to understand why you should. Now, imagine your ad seamlessly blended into an episode of a beloved podcast, or that show’s host sharing a story about your brand.Ĭurious about how to advertise on podcasts? Here are some podcast advertising tips to help you get started. They’re not just playing something in the background or zoning out in front of a screen - they’re highly engaged and often hanging on to every word. 2 Which means people are actually listening.
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In fact, 75% of listeners say they give their favorite podcasts their full attention. The intimate nature of podcasts makes them an ideal medium for advertisers to connect with engaged listeners. For advertisers and businesses, now is the time to become part of the conversation and get your message heard. 1 And the medium’s continued growth shows no signs of slowing down. That’s an estimated 68 million people tuning in to at least one podcast - or, on average, six podcasts - a week. Podcasts are quickly becoming the center of attention: According to Edison Research, 75% of Americans are familiar with podcasting, and 24% listen on a weekly basis.